Sitecore Experience Platform is for Customer or Developer Point of view:
Experience Platform:
The combination of Sitecore CMS, xDB, and other experience marketing applications.
xDB:
The Sitecore Experience Database (xDB) collects all your customer interactions from all channel sources in a central, big data repository.
xDB connects interaction data to create a comprehensive, unified view of each individual customer, and makes the data available to marketers to manage the customer experience real time.
- xDB
- No SQL
- Content personalization
- Analytics Component
- Marketing Tools
- Customer Engagement
- Reports
- User Profiles
- Big Data
- Framework
- Architecture
- New DMS, CEP
- Different approach?
What Experience Platform do, what is the role of xDB
Experience Platform:
The combination of Sitecore CMS, xDB, and other experience marketing applications.
xDB:
The Sitecore Experience Database (xDB) collects all your customer interactions from all channel sources in a central, big data repository.
xDB connects interaction data to create a comprehensive, unified view of each individual customer, and makes the data available to marketers to manage the customer experience real time.
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