Sitecore’s AIDA

What is Sitecore AIDA? 

Sitecore AIDA is a technology framework that simultaneously collects, evaluates, manages, and analyzes customer intelligence from patterns, behaviors, and decisions gathered across multiple digital channels. It then offers immediately actionable insights and analytics that help your marketers maximize the results of your marketing programs.

Why use Sitecore AIDA?

The automated analysis of high volumes of experience data enables your website to self-tune. Sitecore AIDA enables marketers to harness insights from web traffic and multichannel customer experiences to effectively predict what information to deliver to customers next, in real time.

Where does Sitecore AIDA fit within the Sitecore® Experience Platform™?

Sitecore AIDA is at the core of the Sitecore® Experience PlatformTM. A set of patented, proprietary technologies delivers four key areas of functionality, providing analytics, insights, decision-making support, and automation. In sum, Sitecore AIDA delivers uniquely personalized experiences, using various Experience Managers within the platform, across all experience channels.

Sitecore’s Architecture is broken into five main service tiers:

1) Channels

2) Management

3) Sitecore AIDA's components (Analytics, Insights, Decisions, and Automation)

4) Database

5) Integration